I argree with John that people need to see what is in it for them
personally.  But that concept is not and should not be limited to
those who live there in Fla.

Perhaps a few TV ads or newspaper / magazine / YouTube spots that are
aimed at tourists would be of benefit.  I know that Florida depends on
tourists' dollars.  Letting the tourists know that the ocean they are
swimming in is, in fact, a big toilet would surely turn off alot of
people.  Families wouldn't want their children swimming in a toilet or
playing on the beach.  College kids, esp those who are taken by Al
Gore's Green-Speak, aren't going to want to party there.  Once those
people start to bitch about how they aren't bringing their kids there
for a beach vacation, and the college kids decide to go elsewhere for
Spring Break,  businesses and hotel owners would complain.  Something
would have to be done.  My point is that the message must be heard
outside of the "not in my back yard" crowd.

I think if I were in charge of the campaign, I'd also rile up my
northern neighbors because I'm sure that Gerogia, South Carolina and
North Carolina beaches do not want to think about their waters being
soiled by the crap (literally) that is carried up from Florida to
their waters by currents.