new dive light product question

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PBradfield - 31 Oct 2003 23:43 GMT

I am with a company that developed a low-voltage bulb that simulates the true
spectrum of "daylight" more accurately than previous attempts (see
www.solux.net to learn more about that aspect). We recently worked with a
Swiss based company to develop a dive light around this bulb.
(www.subaho.com).

I am not very familiar with the diving market niche so I would like to know
which "diving" or "scuba" magazine would be best to have this product reviewed.

Thanks for your help.
Phil

Philip Bradfield, Ph. D.
Tailored Lighting Inc.
Where SoLux was invented
phil AT solux DOT net
800-254-4487

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rnf2 - 01 Nov 2003 01:51 GMT

check your email.

two fairly major NZ and SE Asia Dive mag addresses sent if you're planning
to try the NZ and SE Asia markets.

rhys

> I am with a company that developed a low-voltage bulb that simulates the true
> spectrum of "daylight" more accurately than previous attempts (see
[quoted text clipped - 13 lines]
> phil AT solux DOT net
> 800-254-4487

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Greg Mossman - 01 Nov 2003 01:53 GMT

> I am with a company that developed a low-voltage bulb that simulates the true
> spectrum of "daylight" more accurately than previous attempts (see
[quoted text clipped - 4 lines]
> I am not very familiar with the diving market niche so I would like to know
> which "diving" or "scuba" magazine would be best to have this product reviewed.

Any of the popular "diving" or "scuba" magazines will give you a "glowing"
review provided you take out an expensive full-color ad.

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Dan Bracuk - 01 Nov 2003 05:28 GMT

pbradfield@aol.com (PBradfield) pounded away at his keyboard resulting
in:

:I am not very familiar with the diving market niche so I would like to know
:which "diving" or "scuba" magazine would be best to have this product reviewed.

Rodales.

Dan Bracuk
If at first you don't succeed, you run the risk of failure.
The Best of rec.scuba http://www.pathcom.com/~bracuk/RecScuba/

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Ron T - 01 Nov 2003 10:45 GMT

> www.subaho.com

Considering the prices shown ($700+) for the product on it's website, I
would suggest aiming at the technical dive market, the would be
publications like Advanced Diver, Immersion, NACD Journal... Though it
is true that recration journals like Rodeles and Sport Driver will give
it a better write if you buy advertisement space.

Best bet is to get some working models in the hands of divers who can
show it off in the real world. I'll be happy to lead the effort in the
Florida cavers and OW market. Write me off list for an address to send
my free demo unit.

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bullshark - 01 Nov 2003 18:41 GMT

>I am with a company that developed a low-voltage bulb that simulates the true
>spectrum of "daylight" more accurately than previous attempts (see
[quoted text clipped - 4 lines]
>I am not very familiar with the diving market niche so I would like to know
>which "diving" or "scuba" magazine would be best to have this product reviewed.

Clever SPAM. Mossman missed it.
I really appreciate this kind of thoughtfulness.

If you really did go to all the trouble of developing a dive light
without being "very familiar with the diving market niche", then you
must be a bigger idiot than those who believed it. I doubt that.

You get an "A+" for ingenuity. However, I'd never consider using a dive light
that was designed without being "very familiar with the diving market niche".
It's gotta be crap.

safe diving,

bullshark

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