By now everyone has heard how online press releases can generate quick
targeted traffic and bring all the major search engines running to
index you like there’s no tomorrow. The question is, have you done
yours yet?

Press releases have traditionally been something you paid thousands of
dollars to have professionally written. You needed to hire some fancy
PR firm to write your release (usually by committee). Then they would
submit it for PR News Wire (sometimes costing nearly a thousand
dollars).Then they’d fax the release, and make a bunch of calls. If
you were lucky, they would actually find a reporter who was interested
enough to pick up your story -- and – you’d get some exposure.

Those days are history for those in the know. Today, you can use
online PR services to put your release in front of more eyes than you
can imagine. Faster. And certainly cheaper.

In fact, many news reporters themselves are turning increasingly to
news sources like Yahoo and Google for stories and content to meet
their deadlines and keep their editors happy!

Huh? Yes, I kid you not...

Reporters have simplified and streamlined their “hunt for news scoops”
by creating filters for online news. Just for the information about
topics they’re writing about. Yes, that's right... Reporters are just
as lazy as the rest of us!

Which is great news for you. Because it means that a little bit of
creative keyword optimization in your release can put you at the top
of all the news stories from the “big players.” But the benefits don’t
stop there. Some online PR services allow you to include multimedia
with your release and even add “backlinks” which savvy Internet
marketers know are like candy magnets to search engines.

Why do some Internet marketers pay over $300 a month for just ONE of
these backlinks from another website renting space from their own
website?

Because the “right” kind of backlinks can be worth more than their
weight in online gold. And believe this: The right kind of press
release, distributed to the right places, and in the right format...
is one of the best treasure maps imaginable to that online gold.

Are you starting to picture what an effective online release can do
for you and your website?

I love doing press releases for my own sites but I've also come to
enjoy providing

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